I work at the intersection of search, AI, and brand discovery, helping companies adapt as generative AI reshapes how people find and choose brands.
Prior to Profound, I worked in SEO, advising Fortune 100 companies including IBM, JPMorgan Chase, Unilever, and Procter & Gamble on organic search visibility.
Brands are no longer just ranked, they’re recommended. If you’re not suggested, you’re effectively invisible.
At Profound, I help agencies guide their brands in balancing traditional search engines and generative AI platforms as they reshape how people discover and decide. I partner directly with leading agencies including WPP, Dentsu, and PMG.
You can see more of my background on LinkedIn or get in touch here.
I work at the intersection of search, AI, and brand discovery, helping companies adapt as generative AI reshapes how people find and choose brands.
Prior to Profound, I worked in SEO, advising Fortune 100 companies including IBM, JPMorgan Chase, Unilever, and Procter & Gamble on organic search visibility.
Brands are no longer just ranked, they’re recommended. If you’re not suggested, you’re effectively invisible.
At Profound, I help agencies guide their brands in balancing traditional search engines and generative AI platforms as they reshape how people discover and decide. I partner directly with leading agencies including WPP, Dentsu, and PMG.
You can see more of my background on LinkedIn or get in touch here.
SEO & AI Search Strategist
LLMs are reshaping discovery. Do you know how your brand is showing up in ChatGPT, Gemini, Perplexity, or Google’s AI Overviews? Let's talk →
Copyright © 2026. SEO, GEO, AEO. Different acronyms, same goal: visibility. Based in New York and New Jersey.
